The Swiss watch brand Longines is awarded the Price “Revival” at the 2017 ceremony of the Grand Prix de l’Horlogerie de Genève. Its model The Longines Avigation BigEye succeed in convincing the higly specialized Jury. This model of the Heritage line is a reinterpretation of a chronograph with a design from the 1930es, in keeping with the great tradition of pilot watches.
The brand has a long-standing relationship with the field of aviation. With its rich watchmaking tradition, Longines places particular importance on the work of memory. The brand with the winged hourglass thus continues to acquire new watches to enrich its museum’s collection, which traces the brand’s 185-year history. The Longines Avigation BigEye is a reinterpretation of one of its recent acquisitions, a model with an assertive look that succeed in convincing the Jury of the GPHG and won the Price in the “Revival” category for the best reinterpretation of an iconic historical model, during a ceremony at the Théâtre du Léman in Geneva, convening 1,350 guests – representing influential players in the watchmaking, political and economic arenas – to celebrate the quest for excellence, creativity and passion that drives the watch industry.