Discover the 2340 – our first watch with an integrated strap. Named after the postcode of Le Noirmont, it marks a new chapter for Louis Erard: a new case, a new strap and a completely new design within our collection.
Precisely crafted, built to last and available in unlimited quantities – our take on sporty chic.

Louis Erard 2340 Mint
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Switzerland delivery time: 2-3 days
EU and United Kingdom: 4-7 days
EU and United Kingdom: 4-7 days
Free shipping
Available in store
Waterproofness:
Shower / Swimming (50-60m)
Diameter:
40.0mm
Material:
Steel
Titanium
Power Reserve:
56 hours
Movement:
Automatic
With a clear focus on mechanics and artistic innovation, the Swiss watch manufacture Louis Erard has been crafting timepieces of lasting value since 1929.
In its atelier in Le Noirmont, the independent watch manufacture brings together traditional craftsmanship and contemporary design in a compact space – a hallmark in the company's nearly 100-year history. Thus, the entire value chain from conception through collaboration with independent artists to the finished regulator movement is arranged in a creative process.
Louis Erard X Alain Silberstein Smile-Day Grey
This playful timepiece represents the latest chapter in an ongoing creative partnership that began in 2019 between Louis Erard and the visionary French designer Alain Silberstein. Known for his joyful, arty and rebellious approach, Silberstein brings a refreshingly non-conformist energy to traditional Swiss watchmaking. The Smile-Day Grey breaks from convention with its unique mood-selecting complication: seven distinct emojis positioned around the dial allow the wearer to display their current state of mind at a glance, from neutral to radiant, from subtle smirk to beaming with joy. Housed in a contemporary grey execution, this limited edition of only 178 pieces embodies the shared philosophy of both brands – refusing to be labeled or put in a box. The regulator-style display, a signature of Louis Erard, is reimagined through Silberstein's bold, geometric lens, creating a timepiece that is as much an emotional companion as it is a mechanical one. For those who choose to see and live life on their own terms, the Smile-Day offers a daily reminder that you can always start over and move forward.
Receive a 3-year extension to the standard 2-year international limited warranty. This ensures that your timepiece is optimally protected.

