Maurice Lacroix

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For over 40 years, the precious mechanical timepieces of Maurice Lacroix have been manufactured with the utmost precision and perfection by experienced watchmakers in their own production facilities.

The delicate finishes and the sometimes microscopically small components of the movement still demand the watchmakers' experienced hands and their extensive knowledge, which is passed on from one watchmaking generation to the next.
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In addition to its self-confident look, the AIKON also shines with its functions: automatic movement and date display make the model a reliable companion, thanks to which its wearer always has an overview of all the essentials.


Simple, balanced, well executed and with a slight retro touch, the Eliros collection offers a range of fine timepieces in elegant colors.


Regardless of how you define your personality, there is a Fiaba that expresses your character with majestic lines and is at your side as a loyal partner thanks to a reliable Swiss movement in the special moments of life.


The Masterpiece collection is the perfect embodiment of Maurice Lacroix's watchmaking approach. They are modern, stylish, highly technical and avant-garde. Their balanced and impressive design and the complications have contributed to their very successful market launch.


Subtle, classic - and yet an eye-catcher. The Pontos line owes its simple design to its bracelet and case. The sunburst dial gives the watch a modern freshness. So this collection is the perfect companion on the way through everyday life.